The magazine - Chinese 12 Zodia Animals, is a free magazine designed for western art museums and galleries which have Chinese artwork rooms. It uses zodiac animals as the key element in creating this magazine. The magazine aims to promote Chinese culture and artwork of zodiac animals in the western context. The key audience for this magazine is art museum visitors and gallery visitors in western countries.

The magazine will be put in museums and galleries to serve visitors who want to rest and read something in museums and galleries. The content setting of this magazine will consist of feature stories of Zodiac Animals, pictures and text content of zodiac animals’ artwork, and Some advertising of relevant brands and institutions.